With a strong network of editors, influencers, artists, celebrities, and talents in all countries, Raffaella and her team of professionals helps brands in building their reputation and becoming more desirable.
In her previous ten years’ experience at Chopard, as International Communication Director, Raffaella was responsible for corporate and product communication, international events such as the Cannes Film Festival sponsorship, celebrities’ endorsement, and the CSR project “The Journey to a Sustainable Luxury”.
Creation of communication strategies, content creation for digital platforms and traditional media.
Content creation and product placement for off-line and on-line communication, international new product launch, co-marketing activities.
Creation and Management of Corporate Social Responsibility, related programs and communication strategy management. Media relations and public relations specialized in sustainable luxury, Media training on sustainability.
creation and management of international events, creative communications concepts generation. Organization of sustainable events.
Placement and visibility opportunities on major movies and TV series.
Celebrities’ endorsement strategy and management, consulting on the ambassadors’ contractual agreement. Consulting on celebrities and influencers committed to sustainability.
Communication department and international communication networks set up, re-organization and management.